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NEW QUESTION 30
A team wants to run a test on a lead generation form. The test will analyze if reducing the number of form fields from 10 to 6 increases Product A newsletter signups. The KPI is newsletter sign-up form submits. While any lift is considered a win. if the team realizes a 10% or greater lift, they will immediately roll out these changes across all of their newsletter sign-up forms without additional testing.
Their current hypothesis is as follows: If we make it easier for our visitors to complete our Product A newsletter sign-ups by decreasing the number of form fields by 4. we will increase newsletter sign-ups by 10%.
How could this hypothesis be improved?
- A. Be less specific with the result: the mam objective of the test is an increase in form completions, not a 10% lift.
- B. Be less specific with the change: do not list the decrease in the exact number of form fields.
- C. Be less specific with the goal: do not list Product A because the team is hoping to implement this for all products.
Answer: A
NEW QUESTION 31
A large bank would like to test different Call To Action Buttons on their email. Which composer should they use to execute the test?
- A. Visual Experience Composer
- B. Form-Based Composer
- C. HTML Composer
Answer: A
NEW QUESTION 32
The optimization team is planning their next 3-month experimentation roadmap for the homepage. They have the following candidates:
A - 8 weeks to build, another estimated A weeks to complete (run), and a projected 20% lift in conversion rate. B - 5 weeks to build, another estimated 7 weeks to complete (run), and a projected 25% lift in conversion rate. C - 5 weeks to build another estimated 3 weeks to complete (run), and a projected 15% lift in conversion rate. D - Requires no development team resource, an estimated 7 weeks to complete (run), and a projected 10% lift in conversion rate.
Providing all the estimations are correct and the development team can only build one test at a time, how should they plan their roadmap?
- A. Run B
- B. Run D then C
- C. Run D then A.
Answer: B
NEW QUESTION 33
An e-commerce company has important information for customers and will use a pop-up notification to convey this information immediately after a user register. However, there is concern a pop-will be annoying to the customer.
Which KPI can be determined if there is a negative impact from the pop-up?
- A. Exit rate
- B. Bounce rate
- C. Clicks on the pop-up
Answer: A
NEW QUESTION 34
The UX team has proposed testing a format change across all product overview pages.
Which Visual Experience Composer feature enables applying the format change across all of these pages?
- A. Enhanced Composer
- B. Template Rules
- C. Experience Versions
Answer: B
NEW QUESTION 35
An airline company wants to deliver different personalized offers for its desktop and mobile phone customers. An Adobe Target Business Practitioner must define target audience for this requirement.
Which audience criteria should be recommended for this activity?
- A. Desktop audience rule: "Is Mobile Device = False" Mobile audience rule: "Is Mobile Phone = True''
- B. Desktop audience rule: "Is Mobile Device = False" Mobile audience rule: "Is Mobile Device = True"
- C. Desktop audience rule: "Is Mobile Device = True" Mobile audience rule: "Is Mobile Phone - True"
Answer: B
NEW QUESTION 36
A sporting equipment organization is running an A/B test with the aim of increasing revenue. The activity is testing featuring either Hiking or Mountain Climbing products in the home page hero banner. Click through rate (CTR) to the product category pages is the only success metric.
In this scenario. what is the problem with using CTR as the only success metric?
- A. The test could produce a statistically significant lift in CTR but does not consider the impact on revenue.
- B. The CTR metric is an unreliable indicator of success and should not be used as a primary or secondary success metric
- C. The CTR metric is not reliable for this activity as it does not account for the impact of seasonality.
Answer: B
NEW QUESTION 37
A client is viewing an offer level report for an Automated Personalization activity. What does the clock icon indicate before the name of each offer?
- A. The personalization algorithm model has timed out.
- B. The personalization algorithm model is still building.
- C. The personalization algorithm model requires 24 more hours to complete.
Answer: B
NEW QUESTION 38
What does Adobe Target optimize towards when running an Automated Personalization activity?
- A. Revenue per visitor
- B. The model will determine which goal to optimize
- C. One single metric
Answer: B
NEW QUESTION 39
A media company would like to create activities that value pages based on page type. The home page is worth ten cents per view and article pages are worth five cents per view.
Which metric should be used in order to track these different values on these pages?
- A. Custom Scoring
- B. Revenue Per Visitor (RPV)
- C. Average Order Value (AOV)
Answer: B
NEW QUESTION 40
An optimization team has decided to incorporate email into their testing strategy and wants to send emails to their list of subscribers. Their desire is to randomly send one of four different emails to users and see which email is the most effective.
How can this request be fulfilled?
- A. Using the Enhanced Email Experience Composer
- B. Using the Form-Based Experience Composer
- C. Using the Visual Experience Composer
Answer: A
NEW QUESTION 41
The optimization team decided to test headline variations on a page. The Adobe Target Business Practitioner received snippets the styling properties.
How should this task be done in the Visual Experience Composer?
- A. Ask the development team to add the code to the CSS of the site.
- B. Copy the values from the code snippets and paste them into the layout panel.
- C. Copy and paste the code snippets into the CSS Editor.
Answer: B
NEW QUESTION 42
When testing Experience B in an A/B Activity with a QA link, the analyst does not see the targeted content for Experience B.
What could be the reason?
- A. The Activity is not live, so the QA link does not show content for Experience B, because the Activity is currently being edited.
- B. The "Match Audience Rules to See Experiences" setting is enabled, and the analyst does not qualify for Experience B.
- C. The Activity is live, so the QA link does not show content for Experience B, because it would invalidate reporting data.
Answer: A
NEW QUESTION 43
When using the traffic estimator in an Multivariate test, which two things can be done if there is not sufficient traffic for the activity? (Choose two.)
- A. Increase the number of combinations of offers and the number of locations.
- B. Reduce the number of combinations of offers and the number of locations.
- C. Reduce the duration of the test.
- D. Increase the duration of the test.
Answer: B,D
NEW QUESTION 44
One of the distribution centers for an eCommerce site is down and the marketing team wants to display a message on the homepage to let customers know that shipping will be delayed.
What is the best way to create an activity that will target only the affected zip codes?
- A. Create an A/B test, then create a custom audience for the test experience and make a rule in Geo with the list of zip codes.
- B. Create an XT activity, then create a custom audience and make a rule in Geo with the list of zip codes.
- C. Create an A/B test, then create a custom audience for the test experience and make a rule in Geo with the list of zip codes. Divert 100% of traffic to the test experience.
Answer: B
NEW QUESTION 45
Match the variable to the effect.
Answer:
Explanation:
NEW QUESTION 46
In the Visual Experience Composer. Experience 6 was created using multiple style modifications. Most of these modifications need to be repeated in two additional experiences within the activity.
Which option automatically recreates all of the modifications from Experience B while adding a new experience to the activity?
- A. Select Duplicate from Experience panel.
- B. Select Copy in Styles panel.
- C. Select Duplicate and pick Copy Styles.
Answer: B
NEW QUESTION 47
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