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1. Email Marketing Best Practices (15%)
- Given a customer scenario, recognize situations where legal compliance may be an issue during an email campaign.
- Given a customer scenario, apply best practices of communicating with a population.
- Given a customer scenario, differentiate elements of an email that can impact message deliverability.
- Given a customer scenario, evaluate the elements and techniques of email marketing to design an effective email campaign.
- Given a customer scenario, demonstrate appropriate and effective subscriber acquisition methodologies.
2. Email Message Design (13%)
- Given a desired sending process, recommend Marketing Cloud tools to use when preparing an email for send.
- Given the desired output functionality, recommend methods for creating responsive emails.
- Given the desired output requirements, recommend strategies to A/B test email elements.
- Given a customer scenario, recommend email design best practices to implement.
- Given an email message design, determine the correct use of Approvals.
3. Content Creation and Delivery (18%)
- Given a scenario, know how to manage content needed to deploy a customer's email campaign.
- Describe various send capabilities in the Email application.
- Given a scenario, create and customize an email message to meet a customer's need.
- Given a scenario, send and deploy an email campaign to meet the customer requirement.
4. Marketing Automation (19%)
- Given a scenario to manage customer data, configure the appropriate marketing automation tools.
- Given a customer scenario, recommend the appropriate marketing automation solution.
5. Subscriber and Data Management (28%)
- Given a customer's business requirements, configure segmentation tools to accurately model subscribers and data.
- Given a customer's business requirements, determine how to import data into Marketing Cloud as per best practices.
- Given a customer scenario, recommend the marketing unsubscribe subscription management solution that meets the requirement based on customer frequency, permission, and preferences.
- Given the desired output requirements, set up Subscriber Lists and Data Extensions in the Marketing Cloud.
6. Tracking and Reporting (7%)
- Given a need to run reports, configure and run Marketing Cloud ad hoc and automated reports.
- Given a customer scenario, explain the different metrics available for email campaigns and what each one means.
- Given an email campaign, describe the steps involved to analyze the performance results.
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mc-email---MC-202






