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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. A customer is connecting Sales Cloud with Marketing Cloud. The connection was successful, however, the team is unable to view or sync Sales Cloud objects in Contact Builder. How should a consultant begin troubleshooting the connection?

A) Create new Marketing Cloud and Sales Cloud users and perform a new installation.
B) Validate Marketing Cloud and Sales Cloud permissions for the connecting users.
C) Create and send an email in Email Studio to test the connection and validate tracking.
D) Validate Marketing Cloud and Sales Cloud users have access to the business unit.

2. A consultant configured a triggered send definition in Sales Cloud for a customer using Marketing Cloud Connect. The trigger is on a Custom Object called 'Shipments' and is enabled for Triggered Sends in Setup. Which two configuration requirements should be considered when troubleshooting? (Choose 2 answers)

A) The Shipment object is on the Account Related List.
B) There is a Master Detail Relationship from Contact to Shipment.
C) An Apex Trigger is created on the Shipment object.
D) The Shipment object requires a Lookup to Lead or Contact.

3. A customer is creating a re-engagement campaign. The campaign only targets subscribers who have had emails fail at send time due to Held status within the last 60 days. The goal is to send an SMS to the subscribers asking them if they want to update their email address. What should a consultant recommend to meet the criteria?

A) Use SQL Query and Import activities from Automation Studio to inject the subscribers into a data extension used as an Entry Source by Journey Builder.
B) Use Tracking Extract, File Transfer, and Import activities from Automation Studio to inject the subscribers into a data extension used as an Entry Source by Journey Builder.
C) Use Data Extension Extract and Import activities from Automation Studio to inject the subscribers into a CloudPage used as an Entry Source by Journey Builder.
D) Use SQL Query and File Transfer activities from Automation Studio to inject the subscribers into an API Event used as an Entry Source by Journey Builder.

4. The marketing team at Northern Trail Outfitters is new to Marketing Cloud and has very little coding experience. The team would like to take their built audience and serve personalized content based on a field in the data extension. Which solution should the consultant recommend?

A) AMPscript
B) Dynamic Content Blocks
C) Reference Content Blocks
D) Separate template-based emails

5. A customer is starting a new children's fashion brand and wants to use a dedicated business unit within their existing Enterprise 2.0 account. They anticipate many of their current Enterprise contacts will subscribe to the children's brand, however, they want to separate subscriber opt- outs of the Enterprise and children's brands. The customer has minimal technical resources available for implementation and support. What should a consultant recommend to meet these criteria?

A) Create a Business Unit Filter in 'All Subscribers' List to record unsubscribes
B) Create attributes for each child business unit in "Profile Management" to record unsubscribes
C) Select "Subscribers will be unsubscribed from this business unit only" in Settings
D) Select "Use separate 'Subscription Center' for this business unit" in Settings

Solutions: