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Salesforce AP-212 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Member Management | 20% | - Configure member tiers and benefits - Manage member enrollment and registration - Implement member lifecycle stages - Create and manage loyalty program members |
| Topic 2: Loyalty Management Fundamentals | 15% | - Explain loyalty program types and structures - Identify key business outcomes loyalty management drives - Describe the core concepts of loyalty management |
| Topic 3: Loyalty Program Configuration | 25% | - Design tier structures and qualification criteria - Implement program mechanics and journey milestones - Set up loyalty programs, rules, and promotions - Configure earning and redemption rules |
| Topic 4: Analytics and Reporting | 10% | - Use Loyalty Management reporting features - Monitor loyalty metrics and KPIs - Analyze member engagement and program performance |
| Topic 5: Partner Management | 10% | - Configure loyalty partners and relationships - Manage partner program participation - Set up partner earning and redemption rules |
| Topic 6: Points and Rewards Management | 20% | - Process point transactions (earning, redeeming, adjusting) - Manage loyalty currency (points) operations - Implement point expiration and adjustment rules - Configure reward types and catalogs |
Salesforce Loyalty Management Accredited Professional Sample Questions:
What are the three essential steps to establish a Loyalty promotion with Salesforce CDP and Marketing Cloud?
Select three
- A. Activate and Publish the Segment
- B. Enable Connector Settings on all the Loyalty Objects E. Enable Service Connector for Promotion Escalations.
- C. Automatically Generate a New Individual Relationship
- D. Transmit Loyalty Promotion Segments to Marketing Cloud
Correct Answer: A,B,D 🗳️
Explanation: Only visible for DumpsReview members. You can sign-up / login (it's free).
Northern Trail Outfitters wants to show member information in its member portal hosted outside of Salesforce.
What is a prerequisite for using Loyalty APIs to fetch the member information?
- A. Create Data Processing jobs
- B. Create custom objects in Loyalty
- C. Create a Connected App in Platform
- D. Create customer integration code
Correct Answer: C 🗳️
Explanation: Only visible for DumpsReview members. You can sign-up / login (it's free).
In which two scenarios should an Administrator use member engagement attributes?
- A. Member buys apparel online and gets 400 bonus points if the member belongs to Gold Tier only.
- B. Member is eligible for 'Bonus days" if the member constantly speeds more than $500 each month for a year.
- C. Member attends three trainings between March 1st and April 30th to get 200 bonus points.
- D. Member enrolls in "welcome aboard" promotion for free surprise gift every quarter.
Correct Answer: B,C 🗳️
Explanation: Only visible for DumpsReview members. You can sign-up / login (it's free).
A company is designing a new Loyalty Program to reward its members based on purchases and short-term and long-term engagement with the program.
Which two types of currency does Salesforce Loyalty Management offer out-of-the-box that can be configured to accomplish the company's Loyalty Program objectives?
- A. Non-Qualifying Points and Qualifying Points
- B. Fixed Model and Activity Model
- C. Non-Qualifying Points and Activity Points
- D. Fixed Model and Qualifying Points
Correct Answer: A 🗳️
Explanation: Only visible for DumpsReview members. You can sign-up / login (it's free).
While designing an experiential Loyalty Program, what are the two recommended objects to be used as a best practice to track what type of activity the member has with the program?
- A. transaction Journal Type & Transaction Journal Subtype
- B. Loyalty Ledger & Transaction Journal
- C. Journal Type & Journal Subtype
- D. Loyalty Member Currency & Transaction Journal
Correct Answer: C 🗳️






