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GCCC Strategic Communication Management Professional Sample Questions:

1. Which global communication trends impact how a marketing communication team may function?

A) The irrelevance of local media tracking and analysis
B) The use of media outlets and influencers to promote a brand
C) The growth of streaming video and audio platforms
D) The lack of convergence between internal and external stakeholders

2. A communication manager's organization has launched a year-long campaign to encourage employees to submit process improvement ideas. To build and sustain employee belief and confidence in the campaign, it is essential to:

A) Recognize employees who submit the largest number of innovative ideas in company media.
B) Distribute regular senior management messages that emphasize the "mandate" for all employees to become engaged with innovation across the enterprise.
C) Continuously relay successes, ongoing activities promoting the involvement of employees at all levels, innovation-related training, and new information.
D) Implement a public innovation platform that enables the ongoing exchange of ideas and feedback.

3. An oil and gas company is developing awareness of its environmental and community outreach initiatives for one of its projects within a limited communication budget. Which of the following strategies would be MOST effective in nurturing support for the project?

A) Securing ad space in the most relevant media
B) Informing opponents of the project about the project's environmental benefits
C) Developing awareness of the project among new audiences
D) Providing the community and media with a fact sheet about the project's benefits

4. When working with multi-stakeholder groups, which of the following is considered the BEST practice for successful outcomes?

A) Setting up a rapid response system to address stakeholders' misperceptions, inaccurate reporting, and misrepresentations of your message
B) Building a comprehensive suite of communication tools to ensure that the organization's message is delivered equally and consistently to all audiences
C) Establishing a process for ongoing, two-way communication with all relevant interest groups
D) Focusing on a limited number of centrally shaped and controlled messages to be delivered uniformly across all platforms

5. Which of the following should be considered when creating a more effective corporate social media strategy?

A) How many impressions the corporate social media accounts receive in a particular time period
B) The volume of engagement with the corporate social media accounts
C) Any engagement with the corporate social media accounts
D) The data that are most relevant for the purpose of each platform and show engagement related to corporate goals

Solutions: