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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. To adapt to changes in Apple Mail Privacy Policy, what should LenoxSoft consider doing?

A) Only send emails to prospects who do not use Apple Mail.
B) Disable open tracking within account settings.
C) A Use the Open Rules Audit to remove opens as criteria in their automations.
D) Enable visitor filters for all customers so opens are not tracked.

2. You have several white papers on your website, but you want to start gateing those and gather more and more details about prospects as they download the white papers. What is the best way to achieve this?

A) Create a form handler for each white paper
B) Create a form per white paper and enable progressive profiling
C) Create a form and enable progressive profiling
D) Create a form handler and enable progressive profiling

3. LenoxSoft has a large database of leads and contacts in Salesforce. These leads and contacts contain information stored in custom fields. They have not imported these leads or contacts into Marketing Cloud Account Engagement or set up any custom fields in Marketing Cloud Account Engagement.
What should their first step in Marketing Cloud Account Engagement?

A) Enable custom field creation via the Salesforce Connector.
B) Import leads and contacts from Salesforce into Marketing Cloud Account Engagement.
C) Manually create and map custom fields in Marketing Cloud Account Engagement.
D) Import .CSV file containing custom field data into Marketing Cloud Account Engagement.

4. "LenoxSoft wants to send an email to existing customers about a new product offering and will be using Handlebars Merge Language (HML) merge fields to personalize the email content. They are concerned some of the recipient prospect records may not have all of the fields populated that will be used to personalize the content.
What two options could be implemented to prevent empty field values from appearing in the email?
Choose 2 answers

A) Use HML merge field modifiers
B) Define default mail merge values for fields
C) Define page actions to replace field values
D) Use HML conditional logic statements

5. LenoxSoft has a Marketing Cloud Account Engagement form on their website that adds prospects to their monthly newsletter list upon completion. Recently, they have noticed some of the prospects on this list have invalid email addresses.
What method should be used to only add valid email addresses to their list moving forward?

A) Send an autoresponder to prospects who complete the form with a link to click to confirm opt-in status.
B) Use the list to send a permission pass email and remove all hard bounces.
C) Edit the completion action on the form to only add to the list if the email address is valid.
D) Allow the assigned sales rep to call prospects upon form submission to confirm their email address.

Solutions: