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DMI CPDSv2.0 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Digital Strategy & Buyer Personas | 20% | - Customer journey mapping - Developing digital selling strategies - Creating detailed buyer personas |
| Topic 2: Digital Selling Fundamentals | 20% | - Evolution of digital selling - Modern buyer journey - Digital sales framework |
| Topic 3: CRM & Sales Automation Tools | 15% | - Sales automation workflows - CRM system fundamentals - Tool integration and usage |
| Topic 4: Nurturing, Closing & Compliance | 5% | - Lead nurturing techniques - Ethics and data protection rules - Digital closing strategies |
| Topic 5: Data, Analytics & Performance | 15% | - Tracking and reporting results - Data-driven decision making - Key sales KPIs and metrics |
| Topic 6: Social Selling & Channels | 25% | - Content for engagement and trust - LinkedIn, Facebook, Twitter strategies - Social media platforms for sales |






