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Salesforce EEB-101 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Data Management | - Import methods and data hygiene - Data Extensions and data modeling concepts |
| Email Marketing Fundamentals | - Subscriber and list management - Email send types and delivery basics - Email content creation with Content Builder |
| Automation and Journeys | - Automation Studio workflows - Journey Builder fundamentals |
| Tracking and Reporting | - Email tracking and performance metrics - Campaign reporting and insights |
| Subscriber Engagement and Segmentation | - Preference management and unsubscribes - Segmentation techniques |
Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:
The marketing team at Northern Trail Outfitters is concerned about its email deliverability rates over the last three months.
Which remediation tactic should be used to improve deliverability?
- A. Scale back sending for specific ISPs until the issue subsides.
- B. Broaden segmentation criteria to reach more diverse audiences.
- C. Increase the frequency of email sending to boost engagement.
Correct Answer: A 🗳️
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Northern Trail Outfitters is sending a welcome email to a new group of customers. When the marketer deploys the email, no one receives it.
Which configuration caused the send to fail?
- A. Two fields with ''Email Address data type
- B. Incorrect Sending Relationship
- C. Failure to choose the send classification
Correct Answer: B 🗳️
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A marketing team wants to schedule automatic delivery of pivot table data to an Amazon Web Services (AWS) S3 bucket every Monday at 6:00 a.m.
Which method meets their needs?
- A. File Transfer Activity in Automation Studio
- B. Report Scheduling in Datorama Reports
- C. Report Definition Activity in Automation Studio
Correct Answer: A 🗳️
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Northern Trail Outfitters (NTO) wants to leverage Path Optimizer to test new marketing content. The best path will be selected based on the orders placed on NTO's website.
What should NTO configure in Path Optimizer?
- A. Web Conversion
- B. Manual Engagement
- C. Email Engagement
Correct Answer: A 🗳️
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Northern Trail Outfitters wants to report on subscribers who did not receive emails that were included in the sending audience.
Which tool should provide a list of subscribers who didn't receive the expected emails?
- A. _sent Dataview
- B. Not Sent Tracking Extract
- C. 'Subscribers Not Sent To* report
Correct Answer: B 🗳️
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