Salesforce EEB-101 : Essentials for Marketing Cloud Email Marketers

EEB-101 real exams

Exam Code: EEB-101

Exam Name: Essentials for Marketing Cloud Email Marketers

Updated: Sep 12, 2026

Q & A: 157 Questions and Answers

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Salesforce EEB-101 Exam Syllabus Topics:

SectionObjectives
Data Management- Import methods and data hygiene
- Data Extensions and data modeling concepts
Email Marketing Fundamentals- Subscriber and list management
- Email send types and delivery basics
- Email content creation with Content Builder
Automation and Journeys- Automation Studio workflows
- Journey Builder fundamentals
Tracking and Reporting- Email tracking and performance metrics
- Campaign reporting and insights
Subscriber Engagement and Segmentation- Preference management and unsubscribes
- Segmentation techniques

Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

Question #1

The marketing team at Northern Trail Outfitters is concerned about its email deliverability rates over the last three months.
Which remediation tactic should be used to improve deliverability?

  • A. Scale back sending for specific ISPs until the issue subsides.
  • B. Broaden segmentation criteria to reach more diverse audiences.
  • C. Increase the frequency of email sending to boost engagement.
Reveal Solution  Discussion  0

Correct Answer: A  🗳️

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Question #2

Northern Trail Outfitters is sending a welcome email to a new group of customers. When the marketer deploys the email, no one receives it.
Which configuration caused the send to fail?

  • A. Two fields with ''Email Address data type
  • B. Incorrect Sending Relationship
  • C. Failure to choose the send classification
Reveal Solution  Discussion  0

Correct Answer: B  🗳️

Explanation: Only visible for DumpsReview members. You can sign-up / login (it's free).

Question #3

A marketing team wants to schedule automatic delivery of pivot table data to an Amazon Web Services (AWS) S3 bucket every Monday at 6:00 a.m.
Which method meets their needs?

  • A. File Transfer Activity in Automation Studio
  • B. Report Scheduling in Datorama Reports
  • C. Report Definition Activity in Automation Studio
Reveal Solution  Discussion  0

Correct Answer: A  🗳️

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Question #4

Northern Trail Outfitters (NTO) wants to leverage Path Optimizer to test new marketing content. The best path will be selected based on the orders placed on NTO's website.
What should NTO configure in Path Optimizer?

  • A. Web Conversion
  • B. Manual Engagement
  • C. Email Engagement
Reveal Solution  Discussion  0

Correct Answer: A  🗳️

Explanation: Only visible for DumpsReview members. You can sign-up / login (it's free).

Question #5

Northern Trail Outfitters wants to report on subscribers who did not receive emails that were included in the sending audience.
Which tool should provide a list of subscribers who didn't receive the expected emails?

  • A. _sent Dataview
  • B. Not Sent Tracking Extract
  • C. 'Subscribers Not Sent To* report
Reveal Solution  Discussion  0

Correct Answer: B  🗳️

Explanation: Only visible for DumpsReview members. You can sign-up / login (it's free).

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